Motion design and content direction for Siemens’ booth at CES 2026 in Las Vegas—focused on creating a large-scale visual experience designed to cut through the noise of the show floor and stop foot traffic.
The outside wall featured three individual films spotlighting Siemens' customers, each with its own story that highlighted how their products are currently used as well as their plans for the future.
Role: Creative Director of Content
Produced at Sparks